Menu
MyLand team will share video production, sound desing, graphic desing, and digital marketing experiences. Our goal at this section is not to sell something to someone but to exchange experiences, solve problems, create relationships, and register thoughts on our areas of expertise
Video 1 – social media teaser First Nations
Video 2 – social media teaser Aerolab
After over 18 years of using video for training and communication purposes, I went to college for three intense years studying Motion Picture Arts. I quit college not thinking about working on a super production. I learned early that this wasn’t for me. My idea was to connect previous communication experiences learned from my clients with what I have seen in school.
So, together with Denis Nassar and Claudia Antunes, we start to study how to apply our expertise as content producers to create and manage digital marketing projects. So, our digital marketing approach is from the content producers’ standpoint. We use songwriting, sound desing, video production, and graphic desing to produce turn-key solutions for online marketing.
The result you can see, for example, in these two videos here and their teasers for social media. Walking through our New Music Path project, described in the YouTube section or even checking a complete Digital Marketing solution developed along two years of researching, development, and deployment. Are there mistakes? Of course, since we are constantly evolving! But we believe that the strengths were more significant than weaknesses. So, let’s learn together from the articles and courses below.
Marcelo Vilhena (February 2022)
VIDEO 1 – Production from 2015 filmed with a Canon 5D with a pair of primary lenses. I didn’t have too much money for more than that. The video was edited at Sony Vegas (sorry about that) and had no colour grade. I’ll comment more about this video later on…
VIDEO 2 – The video script was created with the client, but we changed a lot over the researching process to understand the client’s market. However, when we went to film with a Sony A7III and a Blackmagic 4K, the script was aligned with their digital marketing strategies. This video, now edited and colour graded with the amazing Final Cut Pro X, is one example of why it is fundamental at least an overview of the digital marketing to script, film, and edit aligned with marketing goals. 2020 production.
The next post will be about my experience using YouTube channels as marketing tool. What I have learned from my experiences managing two tech channels, educational communities, a channel maintained by grants, and channels for artists. You will see the client’s beliefs that make and don’t make sense, why some projects were successful and, most importantly, my mistakes and clients’ mistakes in projects that went wrong. Leave your question below, and I’ll approach them.
Marcelo Vilhena (February 2022)